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Don MacDonald

Don brings more than 30 years of experience in marketing, communications, product development and strategy from the world’s leading Technology and Financial companies. Don spent more than 20 years at Intel in a variety of business and marketing roles, including 4 years as their Chief Marketing Officer, driving the company into the top 5 global brands and defining and executing the marketing strategy for Centrino. As Fiserv‘s first CMO, he led that organization through a brand consolidation, uniting more than 170 companies under the Fiserv name and was a crucial part of positioning the organization as the leader for financial technology in the US.

Jim Marous

One of the most influential people in banking, and a top 5 Fintech influencer, Jim Marous is the co-publisher of The Financial Brand, and owner and publisher of the Digital Banking Report. Marous speaks on innovation, customer experience, marketing strategies, channel distribution, payments and digital transformation. Jim has been featured by CNBC, CNN, The Wall Street Journal, New York Times, The Financial Times, The Economist, The American Banker, Accenture and Forbes and has spoken to audiences worldwide. Marous has also advised the White House on banking policy and is a regular contributor and guest host for the Breaking Banks radio show.

What you’ll learn about in the 60-minute webinar

  • How financial institutions leverage data to gain 3x the number of credit card openings
  • How to easily segment customers using data to drive targeted cross-sell campaigns
  • How to understand customers’ buying patterns, and implement best practices for aggregating account information
  • How to help customers go from spenders to savers to investors by building financial well-being

From the Digital Banking Report: “There is significant positive sentiment among consumers around fintech solutions, with estimated adoption expected to exceed 50% globally. This sentiment indicates that fintech providers are not only meeting expectations, but exceeding the expectations that consumers have around traditional banking solutions.”

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