Insight contains 100+ pre-loaded interactive visualizations that show data such as interest rates, engagement, account types, and more. It's the simplest way to understand your users and how to position yourself against your competitors.
It works like this. When users add their internal and external accounts into the MX platform you get instant access to collective user data about your competitors.
You don't need a degree in statistics to understand Insight. Every chart is clean and alluringly readable; every data point can be exported straight to excel. Simple is good.
You'll know where your users have car loans, mortgages, checking accounts, and you can use that info to fine-tune your marketing campaigns against those specific competitors.
With Insight, you won't have to wait around for weeks for internal reports. Instead, you'll get daily snapshots of user activity. Even better, you'll see anonymized and aggregated data from your competitors' accounts and can use that data to outsmart those competitors.
You can sort, order, and drill into any data point you like. Below are some of the visualizations included with Insight:
Total users over time
Logins by month
Accounts per user
Users with direct deposit
Total transaction volume
External mortgages by interest rate
Average balance per checking account
Total users with mortgages
Active mobile users by month
Logins per active user
Insight connects directly to your core banking, creating a cohesive integration experience
You can figure out Insight in just a few minutes, and you don't need expertise in statistics to do it.
Insight gives you the information you need to create adaptive, customer-centric offers.
Be the first financial institution in your region to get Insight, and you'll be the first to get the inside scoop on your competitors. Use that information to craft compelling strategies to better serve current and potential users—and win market share.
If you don't get there first, your competitors gladly will. They'll peer under your hood, and they won't ask permission.
Target lets marketing executives put Insight to use. Create segments based on Insights data sets, deploy adaptive offers, and start tracking a campaign in under five minutes with absolutely no assistance from IT.